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DALLAS Audi of America said it has selected San Francisco independent Venables, Bell and Partners to handle creative chores on its ad account following a review.
Estimated billings are $100 million.
The 13-year incumbent, Havas-owned McKinney in Durham, N.C., and Publicis Groupe-backed Bartle Bogle Hegarty in New York were also finalists. (Another contender, Publicis’ Fallon in Minneapolis, exited the contest last month.)
Brad Brinegar, chairman and CEO of McKinney, said, “When McKinney won the account in 1993, Audi was on its way to being pulled from the American market.
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