$100 Mil. Advair Account Switches to Euro RSCG

NEW YORK Havas’ Euro RSCG Worldwide has won creative duties on GlaxoSmith-
Kline’s Advair asthma drug, according to sources.

The win follows a review in which Grey Global Group’s Grey Worldwide and Omnicom’s BBDO, both client roster shops, and possibly one other undisclosed agency competed for the business, sources said.

Advair spent $100 million on ads in 2003, according to TNS Media Intelligence/CMR.

The incumbent, WPP Group’s Ogilvy & Mather in New York, did not defend, sources said.

Euro RSCG referred calls to the client, where officials could not immediately be reached.