10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream

From Adidas to BarkBox, savvy marketers are blazing a trail

A dairy-free yogurt brand called Harmless Harvest invites consumers to “pack the perfect 420 bowl,” while Hotels.com will pick up weed-fueled room service tabs—up to $200—for people with the munchies.