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As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't. To get a better handle on the branded content landscape, we asked Stacy Minero, head of Twitter's content planning team, what she is thinking about the space.
Minero is particularly well suited to do this. In her past life, she led content strategy at Mindshare, where she focused on creating a systematic approach to developing and distributing content for her clients.