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Packaging changes, line extensions and cause marketing are just some of the ways for marketers to protect their brands from private label. These tactics and others are listed below:
1. Health Claims – “Now with More Calcium”, “Good Source of Antioxidants”, “Natural”, “Made with Real Sugar”. First look for claims you can make without reformulations. Then consider adding nutrients to add perceived value.
2. Unique Packaging – Consider Dean Milk Chugs in a category dominated by private label.
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