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Ten agency networks responded to a blind RFP issued recently that traces back to sneaker giant Adidas, which is seeking a global partner to co ordinate its creative efforts, sources said.
Among the respondents: Leo Burnett, Young & Rubicam, DDB, TBWA, McCann-Erickson and Lowe Lintas & Partners, said sources. The agencies declined comment.
Global spending is estimated at $80-100 million.
Separately, Adidas roster shop Leagas Delaney, which has offices in London and San Francisco, has approached DDB about partnering to service the business globally.
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