10 New Marketable Skills Recent Grads Needed for the Covid-19 Era

From public speaking to personal branding

illustrated desk and screens
This generation of marketers has to ramp up on digital skills. Getty Images

Covid-19 has impacted every industry, institution and organization. Even the most established brands have had to readjust their strategies moving forward, including laying off some of their best employees. Airbnb’s co-founder Brian Chesky recently shared a list of all of their former employees for other brands to hire. Agencies around the world are adjusting with applications for loans and events such as Cannes Lions are doing more virtual events in preparation for their annual event occurring next year in 2021.

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@kfreberg Karen Freberg is an associate professor in strategic communications at the University of Louisville and is a member of Adweek's Academic Council.
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