Brand Marketing 10 Most Watched Ads on YouTube in September By Tim Nudd|October 8, 2014 Share By Tim Nudd|October 8, 2014 Share Dogs, heroes and Samsung were the three dominant themes on Adweek and Google's YouTube Ads Leaderboard last month, ranking the 10 most-viewed commercials posted to the video site in September. Samsung placed two ads on the list, which were its impressive 10th and 11th entries on the Leaderboard this year. Budweiser, KLM and Freshpet all went to the dogs with adorable ads. And Gatorade and Under Armour reveled in some hero worship. (Also, GoPro's ad was about its HERO4, and the Bud ad is actually about dogs and heroes.) Meanwhile, Kmart kicked off holiday advertising, while pretending not to, and got a healthy 4.5 million views in process. (In fact, each of the 10 ads this month topped 2 million views, which is relatively high for this list.) Check out the spots below. Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.1Under Armour “Gisele Bundchen: I Will What I Want” Creative Agency: Droga5 Media: Optimum Sports Upload date: 9/4/2014 Views: 2.3 million 2GoPro “HERO4: The Adventure of Life in 4K” Creative Agency: GoPro Original Productions Media: 3Q Upload date: 9/29/2014 Views: 2.9 million 3Freshpet “Apparently Kid’s First Ever TV Commercial” Creative Agency: Shareability Media: Generator Media Upload date: 9/12/2014 Views: 3.2 million 4Kmart “Not a Christmas Commercial” Creative Agency: FCB Media: FCB Upload date: 9/12/2014 Views: 4.5 million 5Apple iPhone 6 and iPhone 6 Plus “Duo” Creative Agency: TBWA\Media Arts Lab and Apple's in-house agency Media: OMD/Apple Upload date: 9/9/2014 Views: 5.2 million 6Samsung “Gear S – Official Introduction” Creative Agency: SEEDPOST Media: SMG Upload date: 9/3/2014 Views: 5.6 million 7Gatorade “Made in New York ft. Derek Jeter” Creative Agency: TBWA\Chiat\Day Media: OMD USA Upload date: 9/18/2014 Views: 7.3 million 8KLM “Lost & Found Service” Creative Agency: DDB & Tribal Media: iProspect Upload date: 9/23/2014 Views: 9.7 million 9Budweiser “Friends Are Waiting” Creative Agency: Momentum Worldwide Media: SMG Upload date: 9/19/2014 Views: 18.3 million 10Samsung “Galaxy Note 4 – Official Introduction” Creative Agency: B-Reel Media: SMG Upload date: 9/3/2014 Views: 21.9 million Adweek Adweek