10 Most Watched Ads on YouTube in September

Dogs, heroes and Samsung were the three dominant themes on Adweek and Google's YouTube Ads Leaderboard last month, ranking the 10 most-viewed commercials posted to the video site in September.

Samsung placed two ads on the list, which were its impressive 10th and 11th entries on the Leaderboard this year. Budweiser, KLM and Freshpet all went to the dogs with adorable ads. And Gatorade and Under Armour reveled in some hero worship. (Also, GoPro's ad was about its HERO4, and the Bud ad is actually about dogs and heroes.)

Meanwhile, Kmart kicked off holiday advertising, while pretending not to, and got a healthy 4.5 million views in process. (In fact, each of the 10 ads this month topped 2 million views, which is relatively high for this list.)

Check out the spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.


Under Armour “Gisele Bundchen: I Will What I Want”

Creative Agency: Droga5
Media: Optimum Sports
Upload date: 9/4/2014
Views: 2.3 million


GoPro “HERO4: The Adventure of Life in 4K”

Creative Agency: GoPro Original Productions
Media: 3Q
Upload date: 9/29/2014
Views: 2.9 million


Freshpet “Apparently Kid’s First Ever TV Commercial”

Creative Agency: Shareability
Media: Generator Media
Upload date: 9/12/2014
Views: 3.2 million


Kmart “Not a Christmas Commercial”

Creative Agency: FCB
Media: FCB
Upload date: 9/12/2014
Views: 4.5 million


Apple iPhone 6 and iPhone 6 Plus “Duo”

Creative Agency: TBWA\Media Arts Lab and Apple's in-house agency
Media: OMD/Apple
Upload date: 9/9/2014
Views: 5.2 million


Samsung “Gear S – Official Introduction”

Creative Agency: SEEDPOST
Media: SMG
Upload date: 9/3/2014
Views: 5.6 million


Gatorade “Made in New York ft. Derek Jeter”

Creative Agency: TBWA\Chiat\Day
Media: OMD USA
Upload date: 9/18/2014
Views: 7.3 million


KLM “Lost & Found Service”

Creative Agency: DDB & Tribal
Media: iProspect
Upload date: 9/23/2014
Views: 9.7 million


Budweiser “Friends Are Waiting”

Creative Agency: Momentum Worldwide
Media: SMG
Upload date: 9/19/2014
Views: 18.3 million


Samsung “Galaxy Note 4 – Official Introduction”

Creative Agency: B-Reel
Media: SMG
Upload date: 9/3/2014
Views: 21.9 million

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