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When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October. W+K's big new Nike spot came in third on Adweek and Google's YouTube Ads Leaderboard for the month—eclipsed by not one but two spots from BBDO.
Mattel's "Imagine The Possibilities" spot for Barbie (from BBDO San Francisco and New York) and Extra Gum's "The Story of Sarah & Juan" (from Energy BBDO) top the Leaderboard for October with almost 25 million views between them.