The 10 Most Watched Ads on YouTube in July

Procter & Gamble's Always brand picked a good title for its "Like a Girl" followup last month, as the "Unstoppable" video proved to be just that on YouTube.

The Leo Burnett production led all new commercials on Adweek and Google's YouTube Ads Leaderboard in July, racking up almost twice the views as its closest competitor, Coca-Cola. Meanwhile, GoPro placed two spots on the list, making five for the year. And Coffee-mate, Nature Valley and Nitro Circus Tour make their 2015 debuts on the list.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).


Scrubbing Bubbles “What Sharing A Bathroom Is Like”

Creative Agency: Ogilvy / Buzzfeed
Media: PHD
Views: 1,007,331


Apple “iPhone – Hardware & Software”

Creative Agency: TBWA\Media Arts Lab
Media: OMD
Views: 1,056,882


GoPro “Twiggy the Waterskiing Squirrel”

Creative Agency: GoPro Original Productions (TBC)
Media: Performics
Views: 2,035,837


Nature Valley “#RediscoverNature”

Creative Agency: Cossette
Media: Cossette
Views: 2,151,409


Coffee-mate “The Natural Bliss Café”

Creative Agency: 360i
Media: MetaVision
Views: 3,340,845


Vivo Smart Phone “Minions”

Views: 3,581,028


Nitro Circus Tour “History Made! First Ever BMX Quad Backflip”

Creative Agency: Nitro Circus
Media: Nitro Circus
Views: 10,055,441


GoPro “HERO4 Session: So small. So stoked”

Creative Agency: GoPro Original Productions
Media: Performics
Views: 12,271,205


Coca-Cola “Remove labels this Ramadan”

Creative Agency: FP7 DXB & Memac Ogilvy
Views: 16,296,789


Always “#LikeAGirl – Unstoppable”

Creative Agency: Leo Burnett
Media: SMG
Views: 30,409,649

Recommended articles