The 10 Most Watched Ads on YouTube in July

Headshot of Tim Nudd

Procter & Gamble's Always brand picked a good title for its "Like a Girl" followup last month, as the "Unstoppable" video proved to be just that on YouTube.

The Leo Burnett production led all new commercials on Adweek and Google's YouTube Ads Leaderboard in July, racking up almost twice the views as its closest competitor, Coca-Cola. Meanwhile, GoPro placed two spots on the list, making five for the year. And Coffee-mate, Nature Valley and Nitro Circus Tour make their 2015 debuts on the list.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).


@nudd Tim Nudd is a former creative editor of Adweek.