The 10 Most Watched Ads on YouTube in April

Women-targeted ads had a strong month on YouTube in March, taking four of the top five spots on Adweek and Google's YouTube Ads Leaderboard list of most-watched spots. (The lead-up to Mother's Day had something to do with that.) But none of them came close to the No. 1 spot—a juggernaut from Hyundai that literally went into the stratosphere.

Nike, Foot Locker and Gillette also make this month's list, as does Friskies for a third time with its latest BuzzFeed collaboration.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.


Friskies “7 Life Lessons Your Cat Can Teach You”

Creative Agency: BuzzFeed
Media: Neo
Views: 1 million


BMW “The All-New BMW 7 Series. Preview”

Creative Agency: KBS
Media: Universal McCann
Views: 1.4 million


Gillette “Innovation Film – Gillette Rebuilt With Avengers-Inspired Technology”

Creative Agency: Grey
Media: Mediavest (AOR), Carat (Planning)
Views: 1.9 million


Foot Locker “It’s Really Happening feat. Manny Pacquiao”

Creative Agency: BBDO
Views: 3 million


Nike Golf “Ripple”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Views: 4.3 million


Teleflora “Ryan’s Unforgettable Mother’s Day Delivery to Mom

Creative Agency: Studio M
Media: Fire Station Agency (Roll Global In-House)
Views: 4.5 million


Dove “Choose Beautiful”

Creative Agency: Ogilvy London/Chicago
Media: Mindshare
Views: 6.3 million


Nike Women “Better For It – Inner Thoughts”

Creative Agency: Wieden + Kennedy
Media: Mindshare Portland & Razorfish
Views: 6.6 million


Pandora Jewelry “The Unique Connection”

Creative Agency: Malling Publications
Views: 14.2 million


Hyundai “A Message to Space”

Creative Agency: Innocean Worldwide
Media: Innocean USA
Views: 53.6 million