The 10 Most Watched Ads on YouTube in 2016

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's full-year YouTube Ads Leaderboard, ranking the most-watched ads on the video site.

And in fact, two of the spots—including the No. 1 most-watched ad, for Mobile Strike—were gaming spots that ran on the Super Bowl. (The other was the #Pokemon20 spot.)

Skittles, Hyundai and Mountain Dew also put Super Bowl ad on this list, while Clash Royale's "Theme Song" was the other gaming spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in