$10 Mil. IdeaCast Briefs 4 Finalists

PHOENIX IdeaCast, a Chicago-based company that distributes cable programming to health clubs and retail outlets, has briefed four finalists in a review of creative and media duties on its estimated $10 million ad account, IdeaCast CEO Fred Smith told Adweek here at the Association of National Advertisers conference.

Smith identified the finalists as independent Doner in Southfield, Mich.,

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