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By Jennifer Comiteau
NEW YORK–Hartz Mountain, a Secaucus, N.J., marketer of pet supplies, is talking to agencies across the country about its estimated $10 million account, currently handled by Gianettino & Meredith.
‘We are conducting a search,’ confirmed a Hartz Mountain executive who declined to be identified. ‘We’re definitely not unhappy with what we have now, but we want to check around.’ The executive said Gianettino & Meredith, Short Hills, N.J., will automatically advance to the final round of the contest, which should be completed by late May.
Executives at the incumbent–which has handled creative and media duties on the account for more than three years, according to the client–could not be reached for comment.
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