10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

Even with the post-9/11 recession and 2008’s economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America’s GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer spending, but not until multiple quarters of profit had vanished into the ether.