10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

Adweek’s 2021 Brand Genius honorees include leaders from Petco and Peloton to TikTok and Roblox

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Even with the post-9/11 recession and 2008’s economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America’s GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer spending, but not until multiple quarters of profit had vanished into the ether.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.