10 Internet Culture Moments That Brands Didn’t Ruin in 2022

Marketers serve charming relatability with a side of self-deprecation

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


The social media masses are on a constant mission to dismantle the digital hierarchy.

Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle.

The phrase “Things in my home that just make sense” has been used to showcase high-end appliances sitting in multi-million-dollar homes. But the concept has also been adapted by middle-class Americans who poke fun at their less appealing living situations, like having to cut out the side of their bathroom door so it can open past the toilet. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in