10 Internet Culture Moments That Brands Didn’t Ruin in 2022

Marketers serve charming relatability with a side of self-deprecation

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The social media masses are on a constant mission to dismantle the digital hierarchy.

Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle.

The phrase “Things in my home that just make sense” has been used to showcase high-end appliances sitting in multi-million-dollar homes. But the concept has also been adapted by middle-class Americans who poke fun at their less appealing living situations, like having to cut out the side of their bathroom door so it can open past the toilet. 



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