10 Early Takeaways From Prime Day 2020

The pandemic has impacted some categories, but smart speakers and Instant Pots are as popular as ever

Amazon-recommended gifts were not among the products on sale during Day 1. Amazon

After a three-month delay, Amazon’s midsummer-turned-early fall sales bonanza is finally underway, assuming a new title as the unofficial start of the holiday season.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.