10 Early Takeaways From Prime Day 2020

The pandemic has impacted some categories, but smart speakers and Instant Pots are as popular as ever

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After a three-month delay, Amazon’s midsummer-turned-early fall sales bonanza is finally underway, assuming a new title as the unofficial start of the holiday season.

About 24 hours in, we’re seeing some familiar patterns as customers gravitate toward popular brands from years past. However, in other respects, consumer behavior has clearly been influenced by the pandemic as new products bubble to the surface. At the halfway point, here are the most notable trends from Prime Day 2020 so far:

Prime members were up early

According to Salesforce retail strategist Caila Schwartz, Prime Day orders began to accelerate starting at 5 a.m.

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