10 Current and Former NFL Stars Reveal Their Favorite Super Bowl Ads of All Time

Coca-Cola's classic 'Hilltop,' 'Super Bowl Baby Legends' and 'every single Doritos commercial' all made the cut

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What do you do when you’re in a room with 50 of the greatest football players of all time while they’re filming 2019’s Super Bowl ad celebrating the NFL’s 100th anniversary? You ask them about their favorite spots from years past, of course. From Coca-Cola’s classic Mean Joe Greene ad from 1979 to the NFL’s 2017 commercial featuring toddlers dressed up like gridiron heroes, the list proves that the best Super Bowl ads score just as big with the players as they do with viewers.

Michael Irvin

Budweiser, 1999, “Wassup?”

“It speaks to the locker-room mentality, especially football players,” says the Dallas Cowboys and NFL Network star.

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This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.