Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival’s thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more strategic and calculated than in the past. Check out the big activations below, from HBO’s Westworld to Beautyrest’s concert:
To bring the world of DC Comics to life at SXSW, the Warner Bros.