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Should a client ditch its ad agency and set up an in-house agency instead? Unsurprisingly enough, the 4A’s thinks that would be a bad idea. Last month, O. Burtch Drake, 4A’s executive vp/chief operating officer, gave a speech to the Florida Tourist Commission on the matter. (The commission is considering a shift to an in-house operation.) After detailing the comparative benefits and liabilities of an outside agency versus an in-house unit, Drake offered a wager to his listeners: ‘List your five favorite advertising campaigns.
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