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When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.
According to the study, the most well-regarded brands are ones consumers interact with on a daily basis. For the first half of 2016, consumers held new media and technology brands in high regard. Amazon, which has stayed in the top spot for the past two years, once again topped the list, with Netflix, YouTube and Google remaining close behind.
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