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After three decades, Sir John Hegarty and Dan Wieden are still trying to one-up each other. That was immediately clear at Cannes this summer when they took the stage together to celebrate the 30th anniversaries of Bartle Bogle Hegarty and Wieden + Kennedy, founded within weeks of each other in 1982.

Wieden took the first shot, showing an amusing video in which he earns various degrees and ordainments through the Internet that give him the title Lord Rev.

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