Many people groaned last winter when it became clear that Super Bowl XLV would be packed bumper to bumper with automotive ads. It’s not a category that’s exactly wowed with its creativity in recent years. It was a pleasant surprise, then, when many of the car spots proved not only tolerable but wonderful. Now, with the year almost passed, it’s become clear that two of those ads in particular—Chrysler’s “Born of Fire” by Wieden + Kennedy and Volkswagen’s “The Force” by Deutsch—weren’t just among that evening’s best spots. They turned out to be among the year’s best.
The 10 Best Commercials of 2011
The year's most impeccable craft and storytelling in advertising
