10 Best Ads of Super Bowl XLVIII

In a game that lacked drama, at least some of the commercials delivered

When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really riveted to their TVs and drafting off the energy of a thrilling football game.

@nudd Tim Nudd is a former creative editor of Adweek.