Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best might be the most varied we've ever chosen.
There's the funniest :30 and most heartwarming :60 of the year. There's an all-pro Nike blockbuster and an all-found-footage Android crowdpleaser. There are stunning and timely PSAs about guns and LGBT rights. We've also got the year's craziest stunt, the best Christmas ad and the most memorable take on another hot topic: gender identity. (Those three campaigns came from France, Spain and Japan, respectively, while all the other work here is American.)
Congratulations to all the agencies and marketers for making the year's best work—a collection of inspiring spots that were each, in their own way, unskippable.