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As it expands its South Florida casino resort, the Miccosukee Indian Gaming company in Dade County is seeking three agencies for a $2.5 million-plus account.
“We’re looking to hire an agency to run the hotel [advertising], another for special events, concerts and boxing, and another for our general casino marketing,” said client director of marketing Jeff Purcell. “We’ve found that if we hire just one agency, usually at least one area suffers.”
Purcell said general marketing spending would total $1.8
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