$1 Bil. Unilever Europe Biz In Play

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Unilever is reviewing its $1 billion media-buying account in Europe, the client said last week. The business is split between WPP’s MindShare, which also handles Unilever’s $800 million U.S. media business, and IPG’s Initiative. The shops are competing with two non-roster agencies: Omnicom’s OMD and Aegis’ Carat, sources said. Presentations are slated for June, with a decision in the fall.

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