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dot-comedy

1 As the Internet economy continues to struggle, the impact on the local marketplace has been twofold. Some mainstream agencies have seen dot-com clients fold, but the carnage among the newly minted Internet specialty shops has been nothing short of devastating.

Among the players with a regional presence, AnswerThink, iXL, Viant Corp. and Interpublic Group’s Zentropy Partners all cut staff. AnswerThink and iXL shuttered some of their New England operations.

Zentropy, formed through a union of IPG interactive holdings and initially helmed by John Connors III, son of Hill, Holliday chief executive Jack Connors, had been launched with much fanfare.





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