Walmart is creating a demand-side platform, WalmartDSP, that will debut in the second half of October, making it available just in time for the holiday shopping season. The retailer built the DSP in partnership with ad-tech company The Trade Desk. (Adweek)
Walmart has been aggressively expanding its ad unit—recently rebranded as Walmart Connect—after years of stuttering progress, making better use of its wealth of shopper data to attract major advertisers. (Reuters)
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