Twitter New User Signups at ‘All-Time High’ as Top Advertisers Stop Spend

By Brad Pareso 

Twitter chief executive Elon Musk says new user signups to the social media platform are at an “all-time high,” as he struggles with a mass exodus of advertisers and users fleeing to other platforms over concerns about verification and hate speech. (Reuters)

In recent weeks, 50 of the top 100 advertisers have either announced or seemingly stopped advertising on Twitter. These advertisers have accounted for nearly $2 billion in spending on the platform since 2020, and over $750 million in advertising in 2022 alone. (Media Matters)

Twitter has lost its last remaining employees in the regulatory hub of Brussels, at a time when it faces increasing scrutiny from lawmakers. The small office of six employees was cut to two in recent weeks following Musk’s dramatic culling of staff. (Bloomberg)

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An Irish-based senior Twitter executive has secured a temporary High Court injunction preventing the social media firm from terminating her employment. The order was secured by Sinead McSweeney, who is Twitter’s global vice president for public policy. (The Irish Times)

Musk says that Twitter’s checkmark program could return Friday, with a new procedure to verify individual identities in order to resolve impersonation issues. Verified check marks will also be expanded with additional colors—gold for companies, grey for the government, and the original blue for individual accounts. (The Verge)

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