TV Ratings: NBA Posts Strong Christmas Day Numbers

By Christine Zosche 

The NBA dunked on its Christmas night competition, posting strong ratings for ABC in prime time. (THR / Live Feed)

ESPN and ABC’s coverage of the five-game slate generated an 18.7 combined metered market rating, up from a 16.0 rating last year. (ESPN)

The Los Angeles Lakers’ 127-101 victory over the Golden State Warriors scored a 2.1 demo rating and 6.39 million viewers Christmas night—a 17 percent gain over early stats for last year’s Christmas night NBA game. (Deadline)

Almost every other game saw a ratings boost compared to last year. The Boston Celtics and Philadelphia 76ers drew 27 percent more viewers than the game in that slot last season. The Portland Trail Blazers and Utah Jazz game picked up 36 percent more viewers than the late game in 2017. (Yahoo Sports)