Rob Tuck, The CW’s evp of national sales, spoke with Adweek about sitting out upfronts week (and whether he’ll return next year), the Saturday expansion and why The CW isn’t having the same discussions that its rivals are this year about shifting ad budgets from linear to digital. (Adweek)
Donna Speciale, president of advertising sales and marketing, Univision, talked about her first Univision upfront, trying to convince marketers that “don’t watch our networks” to do business with her and which underrepresented categories she’s targeted first. (Adweek)
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