Taylor Swift’s Political Post Sparks Voter Registration Surge

By Christine Zosche 

It hasn’t even been two days since Taylor Swift urged her 112 million Instagram followers to register to vote in a politically charged post, in which she also endorsed two Democratic candidates. According to stats from Vote.org, the Swifties listened. (THR)

“We are up to 65,000 registrations in a single 24-hour period since T. Swift’s post,” said Kamari Guthrie, director of communications for Vote.org. For context, 190,178 new voters were registered nationwide in the entire month of September, while 56,669 were registered in August. (BuzzFeed News)

The number of new voters in Tennessee also spiked, she said, with 2,144 signing up in the more than a day since Swift’s encouragement. That number is close to the entire amount of new registrations in the state for the month of September, which was 2,811. (CNN)

Guthrie said the site had also seen a big uptick in the number of visitors since Swift’s post, with 155,940 unique visitors in the 24 hours following. (Variety)

In the Sunday post, Swift warned her followers in Tennessee that if they missed the Oct. 9 voter registration deadline, there would be “trouble when you walked in” to a polling place and no “Blank Space” to write their candidate’s name. (NBC News)