Spotify plans to sell a more-expensive version of its music service in Scandinavia, a test to see whether it can raise prices around the world, according to people familiar with the matter. (Bloomberg)
The streaming giant will raise the price of its family plan by about 13 percent, the sources said, stressing that the effort is a test and the company has not locked in a price increase in Scandinavia or anywhere. (Variety)
It’s likely that Spotify, which was founded in Stockholm, would test a price increase in the relatively safe market of Northern Europe before anywhere else in the world. Despite the company threatening to pull out of Sweden due to high tax rates, it still has a very loyal user base in the region. (Engadget)
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