NBCUniversal unveiled its new streaming service Thursday, Peacock. The service officially launches on Comcast Xfinity April 15, and debuts nationally July 15. Just nine days later, the torch is lit for the 2020 Tokyo Summer Olympics. (TVNewser)
NBCU revealed that Peacock will be available as a free, ad-supported service offering around 7,500 hours of programming, including a selection of classic TV series and movies, next-day streaming of some broadcast shows, Spanish-language content and a curated collection of news and sports programming. (THR / Live Feed)
Peacock Premium, which will feature a total of 15,000 hours of live and on-demand content, will be available to Comcast Xfinity TV and broadband subscribers (via Flex) and Cox Communications’ video customers—with ads—for no additional charge. The company expects to bundle Peacock Premium with additional partners in the coming months. (Variety)
Peacock Premium adds full-season Peacock originals and tentpole series, as well as next-day access to current seasons of returning broadcast shows. It also throws in early access to late night titles like The Tonight Show With Jimmy Fallon and sports attractions like exclusive Premier League soccer matches and Olympic programming. (Deadline)
NBCUniversal has also set its ad strategy for the upcoming streaming service, lining up State Farm, Target and Unilever as brand sponsors at launch. (Adweek)