Meta detailed updates Monday related to its transparency tools for social issue, electoral and political ads, which will apply to all countries where the company’s ad authorizations and disclaimer tools are in place. (Adweek)
Starting on Monday, academics and researchers who are registered with an initiative called the Facebook Open Research and Transparency project were allowed to see data on how each political or social ad was used to target people. The information includes which interest categories—such as “people who like dogs” or “people who enjoy the outdoors”—were chosen to aim an ad at someone. (NYT)
Jeff King, the company’s vice president of business integrity, said that—starting in July—Meta’s publicly-available Ad Library will also include a summary of targeting information for political ads, including location, demographics and interests. (CNN Business)
It said the data for vetted researchers will be available at the end of May—and will show information since August 2020. (Reuters)