Media suppliers’ total linear ad sales, previously expected to hold steady this year, are now projected to decline by nearly 12 percent in 2020, according to a revised ad forecast from the IPG Mediabrands-owned Magna Global. (Adweek)
Overall media sales could decrease by 2.8 percent this year, with political spending related to the 2020 election mitigating some of the cuts across various ad categories, including travel, restaurants and personal services, according to Vincent Letang, Magna’s executive vice president of global research. (Variety)
Magna is predicting that the market will stabilize in the second half of 2020, with moderate growth in 2021. (THR)
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