TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising. (Adweek)
The company said the addition of DRMetrix expands iSpot.tv’s measurement of emerging formats for addressable advertising and enhances its ability to track rotating calls-to-actions, including website URLs, text messaging (SMS) and toll-free numbers. (Variety)
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