In Its First Full Upfront as WarnerMedia, Company Secures Double-Digit CPM Gains

In its first full upfront season since AT&T acquired it last summer and gave it a new moniker, WarnerMedia has finished its negotiations, securing double-digit CPM (cost per thousand viewers reached) gains, according to a person familiar with negotiations. (Adweek)

But advertisers spent approximately the same amount on traditional linear TV as they did last year. Demand for digital advertising drove the bulk of demand for WarnerMedia’s efforts, according to a person familiar with the matter. (Variety)