Arkansas Life Finds Out How Many Paying Subscribers It Takes to Keep a Money-Losing Magazine Afloat

By Christine Zosche 

How many fans does it take to keep a regional print magazine afloat? In December, subscribers to Arkansas Life received a printed letter along with their January issue. “Arkansas Life will soon cease publication unless a substantial number of readers become paid subscribers,” the letter from Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette and Arkansas Life, read. (Nieman Lab)

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