Tom Brady is heading to Fox Sports—eventually. The NFL player will join the company as lead analyst, whenever he retires from football, Fox CEO Lachlan Murdoch told investors during Fox’s earnings call Tuesday morning. (Adweek)
Over the course of this long-term agreement with Fox, Brady will not only call Fox’s highest-profile NFL games with the network’s new lead play-by-play broadcaster Kevin Burkhardt, but he will also serve as an ambassador for Fox Sports, particularly with respect to client and promotional initiatives. (TVNewser)
To understand the 10-year, $375 million Tom Brady deal with Fox Sports, you have to appreciate how the network has looked at itself since its inception—and what it would take to entice the greatest quarterback of all time into the broadcast booth. (NY Post)
Fox lost two high-profile football announcers in Joe Buck and Troy Aikman to ESPN in March. (Axios)