Discovery Sets Name and Launch Date for Chip and Joanna Gaines’ Lifestyle Network

By Christine Zosche 

Discovery’s long-in-the-works lifestyle network from home improvement power couple Chip and Joanna Gaines finally has a name and a launch date. (Adweek)

Discovery President and CEO David Zaslav revealed that the home and lifestyle brand, called Magnolia, will launch on Oct. 4. (Deadline)

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