Discovery Joins On Addressability, Widening Its Advanced TV Offerings

By Christine Zosche 

Discovery Inc. has become the second media company to join On Addressability, the addressable advertising consortium founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach. (Adweek)

The agreement will enable Discovery to offer advertisers dynamic ad insertion on linear TV and in VOD “delivered to aggregated household audiences across the Charter, Comcast and Cox cable television footprints, consistent with each company’s commitment to privacy,” the firm said. (THR)