Comcast has acquired the free, ad-supported streaming service Xumo, the companies announced Tuesday. (Adweek)
People familiar with the matter said Comcast paid more than $100 million for the company, which has 55 employees and about 10 million monthly active users through the company’s preferred placement on smart TVs. (CNBC)
The deal will see Irvine, Calif.-based Xumo continue to operate as an independent business within the Comcast Cable division. (THR)
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