At midnight Tuesday, CNN and Turner flipped the switch on Great Big Story, a startup storytelling network. “It was conceived as a way to reach new audiences in new ways, with an authentic and original voice,” said co-founder Andrew Morse, who oversees digital and newsgathering for CNN. (TVNewser)
Great Big Story, or GBS, is a video network whose mission is to produce content that goes deeper than the cat videos and fluffy lists of other millennial-targeted websites. Despite the backing of CNN and its parent Turner Broadcasting, however, the site is decidedly not a news network. GBS will release three to five non-fiction videos per day of untold stories about new frontiers, the human condition, planet Earth, and tastes and flavors. (AdAge)
GBS will distribute its content via a website and apps for both iOS and Android devices. But its tales will also show up on Facebook, YouTube, Apple News, Snapchat and more as November gets underway. The start-up, which is not formally part of CNN, will also tap connected TVs through Apple TV, Roku, Amazon and Chromecast, among others. (Variety)