Michael Bloomberg’s candidacy is unique in that he joined the race relatively late compared to his competitors, a fact he’s tried to overcome in ad spending. That strategy has now extended to a widespread—and unprecedented—meme campaign, featuring sponsored posts on Instagram accounts. (Adweek)
The Bloomberg campaign is working with Meme 2020, a new company formed by some of the people behind extremely influential accounts. Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of Jerry Media, a media and marketing company that is a powerful force in the influencer economy. (NYT)
The memes consist of fake messages “from” Bloomberg attempting to seem cool, which are then posted by the meme pages. (Mashable)