Amazon is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment, according to people familiar with the situation. (WSJ)
The ecommerce giant is considering running ads against its programming while offering customers the option to pay more to watch the shows commercial-free and with other features, according to the Journal. No decision has been made on an ad-supported tier, the Journal said. (LA Times / Company Town)
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