Emerging Tech

How Do You Get Readers to Stop Using Ad Blockers? Try Asking.

Last week Dennis Publishing announced the results of a six-month test campaign to engage ad blocking users. Nick Flood, Dennis Publishing’s product and commercial operations director, explains that ad blocking has been steadily rising across the publisher’s websites, including The Week, Car Buyer, and Alphr. In particular, ad blocking is prevalent on sites that attract a younger demographic. “Ad blocking rates hit 13% globally across mobile and desktop, so we started to communicate with our visitors and explain the value exchange that’s required for us to continue publishing premium content,” says Flood.