Zulu Alpha Kilo launched a new spot for Cineplex entitled “Lily & the Snowman” which uses animation to emotionally reinforce the brand’s “See the Big Picture” tagline.
The ad (or “short film” as it is being billed) tells the story of a little girl who develops a relationship with a magical snowman who puts on a show for her every year. She soon realizes that she can save the snowman from melting by putting it in a freezer in the garage. Around the halfway point she forgets about her bond with the snowman, as her busy life gets in the way. At work, however, she receives a coincidental reminder and races home to introduce the snowman to a new character. It’s an emotional evocation of the tagline and its wider meaning about just what the “big picture” is which should especially appeal to parents. In context (at theaters) the well-done animation, courtesy of Hornet, should also serve as an illustration of what Cineplex can do and with winter now less than a week away (as much as the weather may say otherwise), it’s also quite the timely release. Check out the “The Making of Lily & The Snowman” below for more on the ad’s creation.
Credits:
Agency: Zulu Alpha Kilo
Client: Cineplex
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Associate Creative Director: Noel Fenn, Andrew Caie
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Clients: Susan Mandryk, Peter Furnish, Darren Solomon, Maxine Chapman, Laura Mingail
Agency Producer: Tara Handley
Account Team: Mike Sutton, Roy Gruia, Laura Robinson
Strategic Planner: Ebrahim El Kalza
Animation: Hornet Inc.
Directors: Dan & Jason, Hyesung Park
Producer: Desiree Stavracos
Rep: Hesty Reps, Lisa Batke
Audio/Music House: Vapor Music
Audio Director: Joey Serlin, Brendan Quinn
Producer: Kailee Nowosad
Engineer: Julian Rudd
Music Licensing: Heather Gardner
Song: Follow You, Follow Me
Original Artist: Genesis
Writers: Phil Collins, Anthony Banks, Michael Rutherford
Publisher: Imagem Music
By arrangement with Casablanca Media Publishing
Performer (English Version): Adaline
Performer (French Version): Julie Crochetière
Media Agency: PHD Media
Media Agency Planner: John Wearing, Andrew Young, Scott Henderson